OWLs as marketing, recruiting

Harris and Pemberton's discussion of how an OWL fits in with the institutional mission (534) got me thinking about whether Purdue's OWL, for example, works as a recruiting tool for students and maybe even faculty. It is so well-known and widely used by students outside of Purdue that I wonder if repeated exposure to it doesn't influence a high school student's consideration of the college. It also made me wonder how our Writing Center fits with BSU's commitment to being a wired campus.