ISA is "The Man holding us back"

I had to look back at the publication date of Coogan's book several times because it reminds me of the rhetoric of resistance I grew up with in the late 60s and 70s, especially when he talks about ISA, or the ideological state apparatus (beginning at 5). He brushes by the source of that term, Louis Althusser, who was a Marxist writing in the 70s and pushing back against capitalism in particular. My interpretation of its use by Coogan is that email tutoring should be viewed not just as another service or tool of the WC -- a benign supplement to the sacrosanct f2f conference -- but as an opportunity to be a "technoprovocateur" (28) and participate in "'revolutionary' technology" (57) that resists the social constructions of the WC, literacy, student writing, and the academie.